■ We believe in pushing the ideas of our visionary founders to new levels, by building something rare, that is by definition not for everybody ■ We believe in realizing a creative vision regardless of the trends, one that will push you to look at a watch differently and that will create emotions ■ We believe in sticking to our own design language, where “more” is often “less” ■ We do not believe in stacking up crafts one onto the other for the sake of showing off – To us, that is just pornography ■ We believe in building a solid, durable and consistent brand, one that will create value for the people who associate with it ■ We do not believe in independence. We believe in creating and fostering an eco-system of like-minded individuals and organizations to realize our vision ■ We only do business with people we know, trust and like ■